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Cruz, A., R., Barber, K., & Abrams, J. (2017). House Industries: The Process Is the Inspiration. New York: Watson-Guptill Publictions.

At the moment, retail branding is the current topic in my graphic design class. Three teams are competing for the opportunity to brand a new retail store opening in 2018, so for this week I chose another branding example. Here we see a branding strategy to revive a small Japanese town's 400 year old ceramic business. I really like the use of typography as a decorative element. The design is simple, but bold. 









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