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Dollery, Hannah. “Quartier Des Spectacles Branding by lg2 Boutique.” Website/Good Design Makes Me Happy. Website Publisher, 5 October 2017. 2017.

This was part of an ad campaign to promote Montreal's 375th anniversary. I didn't know Montreal was that old. According to the blog's article, the ad campaign's goal is to invite the public to attend a major public art event. I chose this design for its creative use of collage and bright colors.

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I chose this piece because I thought it cleverly uses type in the title to imply the passage of time. For example, the designer chose to use a traditional font for "old" New York and then juxtaposed it with a sans-serif style font for present day New York. The designer also uses horizontal and vertical lines to imply a grid, also mentioned in the title. The street image does not over power the piece and sits well at the bottom giving the title it's prominence as it should.